Reihe Medienökonomie

Media economics aims to apply concepts or theories from economics and communication studies in order to analyse communication and the media. It occupies the place where disciplines such as communication studies, media studies, macroeconomics, business administration and, to some extent, technological, legal and political fields overlap. It addresses questions which are currently relevant for the media from both a theoretical and practical perspective, which means it not only deals with the fundamentals of economics, management strategies and how media companies are organised, but also the analysis and regulation of media markets.
The series of publications entitled ‘Medienökonomie’ contains studies which examine the media as an economic product or service on a macro, meso and micro level, and which thematise the role of the media in companies and society. It endeavours to remain up to date with changes and innovations in the media, is structured academically and, with its broad approach, provides a solid foundation for further research into media economics. The conference transcripts of the expert panel on media economics affiliated to the Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (German Communication Association) regularly appear in this peer reviewed series.