englischThe works collected in this volume, which were awarded the PRVA's Franz Bogner Research Prize, all deal with the pressing topic ‘Communicating Responsibility in Times of Crises’. The contributions address this topic from different perspectives, yet they all emphasise the need for innovative, [...]

englischDue to the phenomena of digitalisation, a new inventory regarding fundamental questions of organisation and communication has taken place, which has ultimately led to a plea for a paradigm shift. For if one follows recent developments in organisational theory and rethinks it radically, the [...]

englischWho needs television these days?

Streaming services offer an oversupply of series and films.

On Youtube there are videos on every conceivable topic.

And over WhatsApp, new social media clips are constantly distributed to our smartphones.

In the face of digital change and ubiquitous [...]

englischVolume I of the series ‘Organisational Communication’ deals with the ever-increasing digitalisation of public relations/communication activities within corporations. Functional features, like real-time communication with customers, network-building with target groups, quick interaction and [...]

englischEmploying guerrilla tactics in communication means attracting attention through unconventional methods. This does not mean ‘attention at any price’, but at the lowest possible price using inventive, original ideas. Thus, subliminal messages are placed very efficiently in the media.

This book [...]

englischThis book about online marketing covers the most important basics about online marketing and its necessary technical prerequisites. From the planning of digital campaigns it proceeds to the relevant data sources for online campaigns. A short thematic introduction is followed by an [...]