englischThe textbook covers all facets of media change that are relevant for working in communication professions. In 15 chapters, it describes and analyzes the processes that are essential for planning, organizing and producing cross-platform publishing in digital journalism. Based on current [...]

englischEthical literacy is everyone's concern. A digital and media ethical compass keeps us on track in a more responsible, enlightened digital society—particularly in times when complex issues quickly unsettle people (pandemics, polarisation, threat of war, the climate, surveillance, internet [...]

englischThis textbook covers all the areas of media management that are relevant for working in media professions. It explains the economic and business fundamentals of the media market, the history of the media, management activities, the challenges and forecasts of individual media sub-markets, [...]

englischIs it possible to earn money with journalism in the digital age? How can the population be represented in public service media? How do the media produce content? These questions are currently being widely discussed by journalists, media managers, politicians and media regulators, but the [...]

englischThe textbook is designed for introductory courses in media and communication studies. It derives questions of media theory from everyday media experiences and common knowledge of media use. The central concern of the textbook is to link everyday media life with academic debates on media [...]

englischLearning journalism made easy: The second, updated edition of this textbook provides a practical introduction to current core topics in modern journalism training. Designed for use in journalism degree programmes at universities and universities of applied sciences, it consistently focuses [...]

englischThis textbook for students and practitioners offers an introduction to the methods and instruments of public relations and provides an overview of the challenges that the PR departments of companies, institutions and NGOs face today because of the rapid development of both traditional and [...]

englisch Communication about health issues in everyday life, the media and the professional contexts of prevention and healthcare is of great importance. This textbook provides a vivid insight into the central content of and research areas within the field of health communication. Hence, it forms an [...]

englischIn the field of digital media economics, (increasingly) digitised traditional media and platforms are acting in both competition and cooperation. It is here that the coupling of commercial success and cultural value, which is a characteristic of media products, is particularly challenged as [...]

englischResearch in media psychology is concerned with explaining experience and behavior in dealing with media. The textbook combines everyday examples with current studies and the most important theories of the field. Media psychology issues are examined through the thematic blocks: opinion [...]