englischThe 2015 Audio Branding Awards took place in Berlin at Humboldt University. On the Award day, the finalists of the Awards, selected by an international expert jury, presented their best-practice cases to the international expert audience. At the following Award gala, the winners were [...]
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englischAfter previous events in Hamburg, New York and Oxford, the Audio Branding Congress 2013 took place in Moscow. The Audio Branding Academy organized the event in cooperation with the Higher School of Economics Moscow, the Humboldt University Berlin and its Russian partner DigiSky.
According [...]
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Das Yearbook stellt den Tagungsband des Audio Branding Congress dar, der 2012 an der Universität Oxford stattfand. Es enthält u.a. interessante Fallbeispiele von Marken wie Nokia, Dell, Harrods und The Linde Group, Beiträge des wissenschaftlichen Call for Papers und eine ausführliche Dokumentation [...]
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englischAfter making its voice heard with its first international congress for acoustic brand communication in 2009, the Audio Branding Academy presented the second Audio Branding Congress in 2010. With the motto "Driven by Sound", the congress provided insights to strategic and acoustic designing [...]
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englischMusic and advertising – a combination that causes some people to associate fantasies of omnipotence, and causes others to be afraid of unwanted manipulation.
What is behind all this? Are there hidden persuaders and subliminal advertising? Or is it “only” about emotionalizing brands?
On [...]
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