englischHow do innovations spread across society? What role do communication channels play in this process? Which factors influence the successful diffusion of an innovation? What are the specifics of the diffusion of media innovations? How does news spread across society?

Diffusion theory deals [...]

englischMediatization is of the most successful yet most often discussed approaches used in media and communication studies. The issues of media change and societal change are central in this respect, with two traditions having developed, which examine the role of the media in our modern society in [...]

englischIn communication science, the priming approach sheds light on how media primes shape our ideas, opinions, or decisions. The textbook discusses the psychological roots of the approach, introduces the readings according to Iyengar/Kinder as well as Price/Tewksbury, distinguishes priming from [...]

englischHow can behavior be explained and predicted? How can it be changed? The theory of reasoned action and the theory of planned behavior provide answers to these questions. This textbook, which is now available in a second, updated edition, provides a concise and understandable introduction to [...]

englischCase examples are a common stylistic device in journalistic writing. This volume, now available in its second edition, provides an overview of research into the effects of such examples on the general public’s attitudes and their conceptions of reality. In particular, this line of research [...]