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Digitalization and the Impact on Television Financing

Nomos,  2011, 156 Pages

ISBN 978-3-8329-6471-9

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The work is part of the series Schriften zur Medienwirtschaft und zum Medienmanagement (Volume 29)
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englischWith the digitalization of television, we are increasingly leaving behind the classic financing models for analogue television and adding models that are familiar to us from the Internet and the network economy. This not only impacts television financing, it also necessitates a corresponding adjustment in business models and their supply chains. New players will stake out turf in the digital television market, challenging traditional power structures and possibly replacing old television providers.