0 Hits


Marketing-Strategien in der Finanzindustrie

Chancen und Risiken für Banken durch Plattform-getriebene Geschäftsmodelle
Nomos,  2022, 367 Pages

ISBN 978-3-98542-024-7

74,00 € incl. VAT
Also available as eBook
74,00 € incl. VAT
Add to shopping cart
Add to notepad
 Further options for registered users

englischAs a result of the financial crisis in 2008, many customers do not trust banks as they did before. In parallel, digitisation is an ongoing process which is radically disrupting many industries. Often, these disruptions are fuelled by platforms, which are growing exponentially due to network effects. In this regard, FinTech start-ups are disrupting the finance industry, offering added value and more customer centricity. For example, crowdfunding platforms enable users to become investors with little money. What can banks learn from these approaches in order to act sustainably in the market? Which differences can be observed between Germany and Romania? Peter Konhäusner offers answers to these questions in this book. His research fields are marketing, entrepreneurship and management.

Find reading samples of the current title in PDF format here:
Find the cover of the current title in PDF format here:
Find further material on the current title in PDF format here: