European Union Idproduct

This third publication of the Network of European Studies Centres in Asia addresses one of the EU"s most challenging contemporary issues: namely, the nature and meaning of EU idproduct. The team of international authors in this volume offers original and innovative studies based on unique empirical data on how Europe is communicated both within the EU and to the outside world. Their findings and recommendations will be of importance to scholars and practitioners alike. Prof. Martin Holland is the director of the National Centre for Research on Europe (NCRE) at the University of Canterbury in Christchurch (New Zealand). Jessica Bain, BA, is a recent PhD Graduate of the NCRE. The books in the series ”Transformation, Development, and Regionalization in Greater Asia“ focus on Asia‘s experiences in transformation, development, and regionalization and include models for political, economic, and socio-cultural transition, modernization, and regional cooperation. The series is intended to promote research on Greater Asia and to encourage cooperation between Asian and European scholars. It is edited by Dr. Christoph Schuck, Indonesia Research Unit (IRU), Justus-Liebig-University Giessen, and Prof. Dr. Reimund Seidelmann, Institute of Political Science, Justus-Liebig-University Giessen.