»The study provides an impressive account of how successful apologies are performed as powerful, transformative rites within which an interplay between a carefully orchestrated commemorative ceremony and spontaneous ‘authentic’ displays of emotion are enacted at symbolic sites. One of the book’s strengths is that most case studies contain a detailed multimodal analysis of images taken from authentic video footage… Overall, this is a refreshing volume which exposes the relevance of a multimodal analysis of political communication.«
Dr. habil. Elisabeth Reber, Contrastive Pragmatics 2/2021, 271