englischThis anthology seeks to analyse artist development and artist management. The aim of the book is to illuminate some of the many facets of music business activities that lie directly at the intersection of the music industry and the arts. In keeping with the tradition of the series, the [...]

englischIn the past, marketing budgets determined the popularity of an artist, while today ‘subscribers’ and ‘likes’ as well as good social media performance matter. But what is the value of a ‘like’ and a ‘subscriber’ and what potential lies in these fans, the most committed promoters of an artist? [...]

englischThis book presents a holistic approach to the selection of artists and their identity-orientated (“organic”) development. This approach investigates musical, personal and business characteristics for the selection of artists and further evolves a five-dimensional framework for the artist [...]

Der Musikmarkt wird immer komplexer und die Musikbranche sieht sich vielen neuen Herausforderungen gegenüber, die sie zu bewältigen hat. Konsumentengewohnheiten wandeln sich genau so schnell wie technische Innovationen es zulassen. Die allgegenwärtige Verfügbarkeit von Musik war dabei nur eine der [...]