englischIn this book, you'll find everything radio presenters need to know today. Which tricks optimise every radio show? What makes a radio personality? What kind of content promotes the host as a brand? What should be avoided? This book gives an overview of the art of being a presenter, explains [...]

englischDo news programmes on the radio have a future? Can they remain relevant in the face of new media and digital platforms? How can programme managers produce them effectively in terms of their strategic approach and how can newsreaders optimise their daily work at the news desk? How can [...]

englischChildren love stories; they even need them. Through stories, they do not only dive into a fantasy world, but also learn to understand facts. Storytelling as a method of knowledge transfer is therefore widespread and essential. Can this tool be raised to a new, more effective level with the [...]

englischThis Bachelor’s thesis addresses the use of augmented reality in journalism, and investigates to what extent augmented reality products can create added value in a journalistic context and what this added value consists of. Based on the current state of research on this topic, it not only [...]

englischThis book explains digital changes within film distribution in Germany both competently and understandably, and can be seen as a standard introduction to theory and practice. More and more digital market players are penetrating existing markets and promoting variety and innovation. However, [...]

englisch#Innovationtelling – understanding the latest trends in mobile journalism, media innovation and virtual reality for storytellers. Marie Elisabeth Mueller applies “open innovation” to storytelling. She and her esteemed circle of co-authors explain how new media and emerging platforms and [...]