englischFocusing on the reader’s benefit: Digital reading media offer a wide range of functions compared to print media: search functions, bookmarking, annotations, social reading, etc. However, they often fail to meet basic usability requirements, hindering reception and driving readers back to [...]

englischThis book examines the structure and development of the German XR industry. Where are the companies that produce VR, AR and MR located and why? What do they produce and for whom? Where do they see the potential of XR and the hurdles it presents, especially during the current coronavirus [...]

englischIn recent years, digitisation has significantly changed the media industry. Today, digital business models are at home in almost all forms of the media. But what will come next? Will new technological developments in the field of AI or block chain, for example, have an impact? And above all: [...]

englischThis book focuses on the influence of early user communication on the success of movies. It is based on the observation of sales trends for non-daily media, such as films and music albums, which deviates from the traditional assumptions of diffusion research. The study analyses the dynamics [...]

englischIn the face of dwindling circulation figures and falling revenues during the ongoing ‘newspaper crisis’, German newspaper publishers are using media policy strategies in order to safeguard their journalistic and economic interests and resources by influencing their political and legal [...]

englischThis book is a collection of contributions to a conference organised by the media economics section of the German Society of Journalism and Communication Studies (DGPuK) which examine the consequences of the “internet revolution” on media economics theory. Despite the claims of management [...]

englischThis book is a collection of the best contributions to a conference organised jointly by the media economy branch of the Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft (German Society of Journalism and Communication Studies) and Netzwerk Medienstrukturen (Media [...]

englischEmpiricism plays a central role in media economics research. Wolfgang Seufert has characterised this field for more than 30 years with sharp-witted, quantitative empirical studies usually based on secondary and complementary primary data. This volume pays tribute to Wolfgang Seufert’s work. [...]

Die digitale Welt ist durch Schnittstellen geprägt. In Form von Benutzerschnittstellen oder Schnittsystemen sind diese oft technischer Natur. Mit Blick auf Social Media bestehen aber auch soziale Schnittstellen zwischen Individuen über Internetdienste. Entscheidungsprozesse wie die Medienwahl z.B. [...]

englischNothing forces media economics in a way digitization does. How will media enterprises in the future reach sufficient turnaround, how will they perform, how will they generate income? How can media economics, how can even the consumer cope with producers of content not longer getting their [...]