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Lemmert

Die Vermarktung des Kindes im Influencer-Marketing

Kinderrechte in Sozialen Netzwerken
Nomos,  2022, 144 Pages, E-Book

ISBN 978-3-7489-3040-2

42,00 € incl. VAT
42,00 € incl. VAT
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englischAre parents free to decide how to deal with their children's privacy in the age of social media? Are children already allowed to be active as influencers? Is this still a hobby or already (regulated) work? In connection with the appearance of minors on influencer channels, questions arise that are highly relevant for fundamental rights and a healthy child development. So far, however, the child as a performer on his or her own or parental account has hardly been addressed in law and politics. The author closes this gap of a systematic reappraisal, analyses the current legal situation in Germany and formulates recommendations for action against the background of a legal comparison.

»Es handelt sich um eine lesenswerte und erhellende, konzise Darstellung von Kinderrechten im Internet, die den rechtswissenschaftlichen Diskurs weiterführt und die über ihren akademischen Mehrwert hinaus als Lektüre für praktizierende Juristinnen und Juristen im Kontext von ›Kinder(grund)rechten‹ wärmstens zu empfehlen ist!«
Dr. Marco Dworschak, SPWR Mai 2022, 12
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