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978-3-8288-4839-9
Tröller
Interne Kommunikation im Change Management
Gestaltungsmöglichkeiten entlang der Phasen eines Veränderungsprozesses
Tectum,  2022, 106 Pages
ISBN 978-3-8288-4839-9
Available
24,00 € incl. VAT

englischIn the academic literature communication is repeatedly described as a success factor for change management processes. However, the question how communication works best and should be designed in the phases of change usually remains unanswered.

Along the phases "unfreeze", "move" and "freeze" [...]

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978-3-8288-4832-0
Krings
Das Personalmanagement sozialer Organisationen im Zeitalter der Digitalisierung
Tectum,  2022, 256 Pages
ISBN 978-3-8288-4832-0
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49,00 € incl. VAT

englischThe human resource management of social organizations faces special and growing challenges. The shortage of skilled workers is one of many examples. It is important to examine all existing potentials and to exploit them in the best possible way. One of the most important potentials of today [...]

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978-3-8288-4816-0
Hombach | Heinze | Hüther
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Wahrnehmungen, Mediennutzung und politische Einstellungsmuster im Ruhrgebiet
Tectum,  2022, 204 Pages
ISBN 978-3-8288-4816-0
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39,00 € incl. VAT

englischThe Ruhr region is undergoing constant economic structural change. This study sheds light on the political attitudes and perceptions of the people in the Ruhr region and explores the question of whether so-called ‘disconnected regions’ are particularly susceptible to sociopolitical apathy [...]

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978-3-8288-7929-4
Hombach | Heinze | Hüther
Auffällig unauffällig?
Wahrnehmungen, Mediennutzung und politische Einstellungsmuster im Ruhrgebiet
Tectum,  2022, 204 Pages, E-Book
ISBN 978-3-8288-7929-4
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39,00 € incl. VAT

englischThe Ruhr region is undergoing constant economic structural change. This study sheds light on the political attitudes and perceptions of the people in the Ruhr region and explores the question of whether so-called ‘disconnected regions’ are particularly susceptible to sociopolitical apathy [...]

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978-3-8288-7816-7
Gleixner
AI in Pharmaceutical Companies
Enabling Efficient, Responsible and Human-Centered Solutions for Medical Affairs
Tectum,  2022, 260 Pages, E-Book
ISBN 978-3-8288-7816-7
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52,00 € incl. VAT

englischThe concrete realization of AI endeavors is challenging, especially for established companies. In this paper, essential requirements from theory and practice are analyzed holistically and applicable solutions are discussed. It incorporates insights from conducted case studies and expert [...]

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978-3-8288-4800-9
Jestl
Die Design Fiction Journey als Methode für Kreativworkshops in Unternehmen
Mit einem Geleitwort von Mag. Hannes Rauchberger
Tectum,  2022, 128 Pages
ISBN 978-3-8288-4800-9
Available
28,00 € incl. VAT

englischThe Design Fiction Journey is a workshop concept to generate ideas. Structures from futurology, dramaturgy and Design Fiction are combined to create a new method. The future-oriented design practice, Design Fiction places the conception of fictional prototypes at the center of its work. [...]

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978-3-8288-7910-2
Jestl
Die Design Fiction Journey als Methode für Kreativworkshops in Unternehmen
Mit einem Geleitwort von Mag. Hannes Rauchberger
Tectum,  2022, 128 Pages, E-Book
ISBN 978-3-8288-7910-2
E-Book download
28,00 € incl. VAT

englischThe Design Fiction Journey is a workshop concept to generate ideas. Structures from futurology, dramaturgy and Design Fiction are combined to create a new method. The future-oriented design practice, Design Fiction places the conception of fictional prototypes at the center of its work. [...]

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978-3-8288-7881-5
Kolb
20 Jahre Verbundstudiengang Sozialmanagement
Absolvent:innen an der Hochschule Niederrhein und ihr Werdegang
Tectum,  2022, 144 Pages, E-Book
ISBN 978-3-8288-7881-5
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32,00 € incl. VAT

englischIn the context of this review of the part-time master's program in social management at the Niederrhein University of Applied Sciences, the subjective assessment of graduates with regard to the quality of the program and the resulting career opportunities is asked. The starting point is the [...]

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978-3-8288-4775-0
Kolb
20 Jahre Verbundstudiengang Sozialmanagement
Absolvent:innen an der Hochschule Niederrhein und ihr Werdegang
Tectum,  2022, 144 Pages
ISBN 978-3-8288-4775-0
Available
32,00 € incl. VAT

englischIn the context of this review of the part-time master's program in social management at the Niederrhein University of Applied Sciences, the subjective assessment of graduates with regard to the quality of the program and the resulting career opportunities is asked. The starting point is the [...]

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978-3-8288-7853-2
Arslan
Nachhaltiger Konsum im Bereich Kleidung
Eine empirische Untersuchung des Kaufverhaltens von Konsument:innen
Tectum,  2022, 366 Pages, E-Book
ISBN 978-3-8288-7853-2
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74,00 € incl. VAT

englischIn the context of the sustainability discussion, the consumption of sustainable clothing is becoming increasingly important. This paper uses empirical methods to show that a positive attitude, a high perception of moral obligation and a high self-identity explain the purchase of sustainable [...]

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