englischThis book explores the highly topical question of how the willingness of older people to be vaccinated can be enhanced by means of health communication. Following an interdisciplinary approach, the book combines the message framing concept with theories from gerontology. In three sequential [...]

englischPhysical activity is an important part of healthy ageing—an issue that has become increasingly important due to demographic change and longer life expectancy. To promote physical activity in the long term, it is necessary to increase older adults’ awareness of the influence of physical [...]

englischElectronic patient records or virtual consultation hours—in recent years, digital developments have increasingly found their way into medical care structures and individual healthcare. Additionally, communication on health and illness in individuals’ everyday lives is increasingly taking [...]

englischThis volume discusses the relevance of evidence-based practice in health communication. Evidence-based medicine has largely established itself as a criterion of good practice, which means the conscientious, explicit and judicious use of the current best evidence in making decisions about [...]

englischIn the public debate about cognitive enhancement (CE), the media is often accused of hyping the subject and contributing to the fact that more and more people are using drugs to improve their mental performance. Despite these claims, little is known about the role of journalists and the [...]

englischThe research field of health communication is concerned with real life problems that require a transdisciplinary approach. This means integrating theories and methods by involving actors from different disciplines and practices. The aim is to develop a common conceptual framework as well as [...]

englischDigital applications are becoming more and more important in the healthcare sector. This book adds to existing research by examining the practical use of eHealth in hospitals and clinics. The study uses the rehabilitation of prostate cancer patients as an example in order to illustrate the [...]

englischWhile political scandals are well researched, little is known about the coverage of scandals in the health sector. However, such grievances often touch on ethically sensitive questions and profound fears. They threaten the most important of human attributes: their physical integrity. [...]

englischGenerally, 20 to 30-year-olds are healthy and therefore have a different need for health information than older people. Using scientific methods, the book analyses which topics the young generation is interested in and how medical information can be effectively conveyed to them. By employing [...]

englischThe practical relevance of health communication is undisputed. However, theoretical foundations have often been neglected in past research. The contributions in this handbook address that tension by means of theoretical reflections and empirical studies. They outline theoretical aspects in [...]