englischDo political journalists deviate from their role as objective observers on Twitter? This study addresses this relevant question for democratic theory by means of an international comparative framing analysis on Twitter in Germany and Austria. Its results are based on a quantitative content [...]

englischAre German music-based radio stations really converging and offering the same kind of content? Is there actually no difference between the stations? Do their content and music really appeal to their target group? And does the perfect flow of music exist? ‘German-Format Radio Analysis’ is [...]

englischVisuals are ubiquitous in politics. They frame the way viewers understand issues and events and they affect candidate evaluations and even voting behaviour. Nevertheless, little is known about the strategic use of visuals in election campaigns. This book investigates the visual communication [...]

englischNew Year's Eve 2015/2016 in Cologne has become a cipher for questionable behaviour by journalists. Using the example of identifying the origin of suspected criminals in reporting, this empirical study discusses key questions relating to journalistic information selection, quality standards [...]

englischThis study complements research on the effects of visual communication by politicians by combining eye tracking and real-time response measurement. It investigates the extent to which non-verbal behaviour affects the visual attention of and (spontaneous) impression formation among viewers, [...]

englischInfluencers have gained in importance in recent years. Especially in marketing, cooperation with YouTubers, Instagramers, bloggers and the like has become an important tool. They are considered authentic, credible and trustworthy and represent role models and guides for many [...]

englischThe structural changes in journalism must be tied to the adaptation of roles, and programmes and organisations attached to the strategic decisions of media organisations. Newsrooms have proven themselves to be ‘more efficient’ and ‘more adaptable’, but working methods have proved to be ‘more [...]

englischSociety is outraged as soon as a celebrity refers to Hitler and the Nazis. However, are such references really tangible scandals or are they skilfully turned into scandals by politicians, journalists and the general public. In this study, the linguist and long-time journalist Dr. Frederik [...]

englischHow are social media sites, such as Facebook, used to escape from reality and to forget about one’s own everyday life? Escapist media use is mostly discussed in relation to its negative effects. However, based on qualitative interviews with and a quantitative online survey of Facebook users, [...]

Das öffentlich-rechtliche Fernsehen befindet sich in einem Dilemma. Obwohl es andere Ziele verfolgt als das kommerzielle Fernsehen, wird sein Erfolg mit dem gleichen Kriterium gemessen: der Fernseheinschaltquote. Die Medienwissenschaftlerin Charlotte Echterhoff zeigt aus historischer und [...]