englischWhy do humans deal with certain problems and ignore others? Why does politics address certain issues and neglect others? Why do certain subjects suddenly become irrelevant after having been the focus of public discussion? The concept of ‘agenda setting’ provides answers to these questions. [...]

englischHow do advertising and other attempts to influence affect opinions, attitudes, and behavior? The question “how persuasion works” is of still increasing importance for corporations and social science alike. The Elaboration Likelihood Model is one of the most prominent and most frequently [...]

Der Band gibt einen aktuellen Überblick über alle relevanten Aspekte der Beziehung zwischen PR und Journalismus. Theorien und empirische Studienergebnisse werden durch Praxisbeispiele und Kurzinterviews mit wissenschaftlichen Autoren und Praktikern aus PR und Journalismus ergänzt. Ziel ist es, [...]

englischHow do innovations spread across society? What role do communication channels play in this process? Which factors influence the successful diffusion of an innovation? What are the specifics of the diffusion of media innovations? How does news spread across society?

Diffusion theory deals [...]

Wie nutzen Menschen die Medien im Alltag? Und wie werden Medien alltäglich? D.h. welche Prozesse der Einordnung dieser ursprünglichen „Fremdkörper“ in die vorhandenen Wertewelten, die existierenden Routinen, etc. finden statt? Diese Fragen beschäftigen den Domestication- bzw. Domestizierungsansatz. [...]

englischCase examples are a common stylistic device in journalistic writing. This volume, now available in its second edition, provides an overview of research into the effects of such examples on the general public’s attitudes and their conceptions of reality. In particular, this line of research [...]

englischGatekeeping is one of the most prominent approaches of news selection. Originally, the approach focuses on the question what information is selected by journalists for public distribution via mass media and which factors are affecting this information selection. New and diverse forms of [...]

englischDo people prefer information that is consistent with their own attitude and avoid contradicting information? Which individual and societal effects arise of selective exposure to confirming information? These questions are examined in research on theories of consistency and selective [...]

englischDo pictures on television affect our perception of reality? Cultivation research has been dealing with this question since the 1970s. Through a systematic comparison of heavy and light television viewers, cultivation researchers explore how television shapes long-term perceptions of social [...]

englischMediatization is of the most successful yet most often discussed approaches used in media and communication studies. The issues of media change and societal change are central in this respect, with two traditions having developed, which examine the role of the media in our modern society in [...]