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Barth

Der Kampf um die Werbung im Internet

Online-Werbung, ihre Blockade und Schutzmaßnahmen vor Werbeblockade auf dem Prüfstand des Lauterkeits- und Urheberrechts mit Bezügen zum Datenschutz- und Kartellrecht
Nomos,  2020, 573 Pages, E-Book

ISBN 978-3-7489-0822-7

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englischOnline adblockers have kept German courts and legal literature busy for years. The discussion peaked when the German Federal Court rendered ist decision „Adblocker II“ in 2018. While this judgment clarified the legal situation with regard to unfair competition law, there are still several unsolved legal issues, in particular with regard to copyright and antitrust law. The assessment of the legal situation requires thorough technical and economical understanding, which is given in this work. This work aims at putting the various legal problems and opinions into a logical system as well as evaluating the problems and opinions in a larger legal context.

»Das vorgelegte Werk wird seinem Ziel gerecht, die rechtlichen Fragen zu systematisieren, indem auf hohem Niveau technisch und ökonomisch unterschieden wird.«
Prof. Dr. Stephan Ory, privatfunk.de Dezember 2020
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