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Towards a Betterment in Medical Communication Across the Drug Industry
Tectum,  2006, 184 Seiten, broschiert

ISBN 978-3-8288-9083-1

24,90 € inkl. MwSt.
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This handbook is designed to help answer those key managerial options, strategies and concerns that bear upon the daily working practices of Medical Communication Professionals, serving as a support to those managers and their scientific, marketing and regulatory colleagues who are engaged in the demanding task of collaborative writing - from composing the Patient Information Leaflet, assembling the Clinical Trial Report, to framing and writing the SOP, designing the In-house Training Programme, and, now, scribing the Company Blog. Towards this end, the book links theoretical areas of literacy, collaborative groupwork and alternative managerial models with grounded experiences and contemporary accounts drawn from the author’s corporate office workplace, the seminar room and the conference platform.