60 Jahre Forschung zu parasozialen Interaktionen und Beziehungen

A book, a radio broadcast, the latest computer game or the current blockbuster movie – they are all designed to evoke interaction and relationships between media figures and recipients. By now, research into these so-called parasocial processes has been at the center of many studies for 60 years.
This book contains a review of initial developments, the current research state and recent trends in parasocial research concluded by briefings of about 250 empirical investigations. It enables the reader to find studies according to their individual research focus and provides key data on theory, methodology and results for each of these studies. In doing so, this book aims to facilitate the first steps into parasocial research as well as towards the conceptual design of advanced studies in such an eclectic field.