Anwendungsgebiete und Grundlagen von Strategischer Kommunikation

Strategic communication has become a widespread, interdisciplinary term in society over the last few decades and is a process of targeted and networked communication. Strategic communication involves a communication concept that includes the analysis, planning, organisation, implementation and control of internal and external communication of companies and organisations, with the aim of ensuring stringent and coordinated communication with their target groups. The contributions to this volume illuminate strategic communication from a comprehensive research perspective. They confirm the relevance and significance as well as the diversity of strategic communication in business, politics and the military and show that, despite their different perspectives, aspects and fields of activity, there are fundamental similarities in their uses of strategic communication.

With contributions by
Marco Althaus, Michael Bauer, Franz Beitzinger, Marcel Bernet, Heiko Biehl, Georg Därendinger, Florian Demont-Biaggi, Nadine Eggimann, Birte Fähnrich, Peter Filzmaier, Barbara Günthard-Maier, Gunther Hauser, Michael Holenweger, Thomas Jauch, Gerhard Kümmel, Phil C. Langer, Anne Linke, Ulrich Lissek, Regula Marti, Christoph Mörgeli, Markus Niederhäuser, Nicole Rosenberger, Victor Schmid, Jens Seiffert-Brockmann, Christopher Storck, Jodok Troy, Arne Westermann, Michael Willi, Ansgar Zerfass, Natascha Zowislo-Grünewald