Arbeit an der Differenz

Despite its growing diversity of perspectives, PR research continues to be shaped by functionalist patterns of thought. Guided by the value of multiplicity, the critical interventions presented here expose such residual elements and offer suggestions for overcoming them. Using the phrase ‘work on difference,’ borrowed from Heiner Müller, this volume serves as a plea both for reflexive, multiparadigmatic PR research and for polyphonic organizational communication oriented toward the common good.