Crossmedia und journalistische Innovationen in der ARD

Nomos, 1. Edition 2022, 349 Pages
The product is part of the series Aktuell. Studien zum Journalismus
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€74.00
ISBN 978-3-8487-8688-6
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ISBN 978-3-7489-3082-2
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Description
The digitalisation of media markets is calling the legitimacy of public broadcasting into question. Willingness to pay a licence fee is declining, and young people hardly use radio and television anymore. How is ARD responding to these challenges? In this study, Henning Eichler examines strategic approaches and new journalistic formats in terms of their potential for innovation. How promising are cross-media strategies in fragmented media markets? How do editorial offices that engage in journalism for social networks organise themselves? For this purpose, the author conducted interviews with editors, managers and journalists and researched innovative editorial offices.
His work reveals the successes and limitations of innovative approaches and makes it evident that ARD must fundamentally change if it does not want to lose further relevance.
Bibliographical data
Bibliographical data
Edition 1
ISBN 978-3-8487-8688-6
Publication Date Mar 10, 2022
Year of Publication 2022
Publisher Nomos
Format Softcover
Language deutsch
Pages 349
Copyright Year 2022
Medium Book
Product Type Scientific literature
Reviews
»Die große Stärke des Buches ist der umfangreiche und höchst interessante empirische Teil in Kapitel 7 (nach Klärung des methodischen Vorgehens in Kapitel 6). [...] Insgesamt präsentiert Henning Eichler eine gelungene Studie, die kenntnis- und facettenreich den Stand der Crossmedia-Aktivitäten der ARD darstellt und Gelingensbedingungen journalistischer Innovationen im Rahmenwerk der ARD anhand von vier Fallstudien umfangreich untersucht.«
Prof. Dr. Christian Zabel, MedienWirtschaft 2/2022, 65-66
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