Das Moderationshandbuch

In this book, you'll find everything radio presenters need to know today. Which tricks optimise every radio show? What makes a radio personality? What kind of content promotes the host as a brand? What should be avoided? This book gives an overview of the art of being a presenter, explains strategic background information and contains checklists as well as assistance for a presenter’s day-to-day work: instructions on perfect storytelling or a routine air check, tips on selling music or the creation of effective teasers, and much more. The author incorporates experiences from more than 2000 of her own radio shows and more than 2000 air checks with personalities from GSA and promises that whoever reads this book will greatly improve their skills as a presenter.