Die bekannte Marke

Since the German Trademark Act entered into force, proprietors of reputable trademarks have been provided with extensive protection for those trademarks. However, what determines whether a trademark becomes reputable? To answer this question, the European Court of Justice established fundamental standards through its Chevy ruling more than twenty years ago. This work examines the requirements and developments in assessing the reputation of trademarks that have been applied in German and European practice ever since. Including economic and legal opinion research principles, the study reviews and outlines the requirements for the legal assessment of the reputation of trademarks more distinctly, using an interdisciplinary approach.