Die Macht der Strategischen Kommunikation

Are we living in an evolving propagandistic war zone? Digitalisation is the source of multiple ways to influence people via communication. The current rise of strategic communication has led to uncertainties concerning the credibility of journalism and the role of traditional media in society at large. Social networks tend to be a powerful resource for interest groups and civil society to employ in order to represent themselves or lobby on own their behalf in public. But, at the same time, they can turn into the ultimate propaganda medium.
Influencing people or changing their behaviour and desires using (mass) communication is easier than ever before in our age of big data analysis and algorithmic information selection. This volume discusses the potential and risks of strategic communication in the light of these developments.

With contributions by
Tanja Evers, Markus Feiks, Rüdiger Funiok, Thilo Hagendorff, Jutta Krautter, Thomas Leif, Kerstin Liesem, Uta Müller, Lars Rademacher, Christian Schicha, Christopher Storck, Christian Trentmann, Denise Weigelt, Christian Wiencierz, Markus Wiesenberg and Guido Zurstiege