Die rechtliche Bewertung der Tätigkeit von Influencern unter besonderer Berücksichtigung werberechtlicher Problemstellungen

The phenomenon of influencers influences both business life and business law. Various legal violations of influencers are discussed on an ongoing basis. The author takes a comprehensive look at and assesses the legal issues that have arisen. The focus is on the question of when influencer posts are to be labeled as advertising. Here, the legal classification as advertising or editorial contributions is problematic.
The author also addresses other legal questions concerning influencer activities. These concern, for example, the areas of media law, data protection law, trademark law, but also tax law.
The author's intention is to create legal clarity in the new legal problem area of influencers.