Die Zusammensetzung von Produktpreisen und der Einfluss von Produktbewertungen, Kapazitäts- und Produktportfolioveränderungen und Akquisitionen auf die Preisentwicklung
Eine empirische Analyse am Beispiel von schottischem Single Malt Whisky
Nomos, 1. Edition 2017, 210 Pages
The product is part of the series
Controlling und Management
Description
The main objective of this research paper is to examine the price composition of Scottish single malt whisky and the influence of other factors on price development. The paper therefore focuses on the following research questions:
1. What characteristics have an impact on the composition of product prices?
2. What impact do changes in product rating, extension of a product’s portfolio, acquisitions by its manufacturers, and expansion of production capacity have on pricing?
In order to answer these research questions, the study separates cross-sectional and time series data, and its results provide deeper insights into how pricing is determined and how it develops.
1. What characteristics have an impact on the composition of product prices?
2. What impact do changes in product rating, extension of a product’s portfolio, acquisitions by its manufacturers, and expansion of production capacity have on pricing?
In order to answer these research questions, the study separates cross-sectional and time series data, and its results provide deeper insights into how pricing is determined and how it develops.
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-8487-4049-9 |
| Subtitle | Eine empirische Analyse am Beispiel von schottischem Single Malt Whisky |
| Publication Date | May 12, 2017 |
| Year of Publication | 2017 |
| Publisher | Nomos |
| Format | Softcover |
| Language | deutsch |
| Pages | 210 |
| Medium | Book |
| Product Type | Scientific literature |
Product safety information
Manufacturer of products offered under GPSR
Nomos Verlagsgesellschaft mbH & Co. KG
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76530 Baden-Baden, Germany
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www.nomos.de