Digital Convergence in Media: Vietnam and Transnational Perspectives

The so-called digital convergence, with similar meaning terms such as cross-media or multimedia are also used, is a field of contemporary media development that has been little studied, especially in Asia. The deficits can be attributed above all to the inadequate establishment of media research there and the sometimes-difficult situation of the mass media. The aim of the volume is to provide a comprehensive analysis of contemporary changes in mass media from a technical and content perspective in some of the world's fastest growing media markets.