Digitale Transformation

The textbook is aimed at business students and provides a concise, accessible introduction to the key foundations of sustainable, modern management in the digital era. It covers topics such as digital value creation and business models, new work, culture and role shifts, governance, and responsibility. A core focus is change management as the backbone of transformation, introducing widely used models (e.g. Lewin, Kotter, ADKAR) and applying them to typical transformation scenarios. Didactically structured the volume uses cross-references, visuals, chapter summaries, and review, comprehension, and discussion questions to support exam preparation.