Dynamik und Wirkung von Nutzerkommunikation über Kinofilme

Nomos, 1. Edition 2020, 377 Pages
The product is part of the series Reihe Medienökonomie
Book
€79.00
ISBN 978-3-8487-6620-8
Available
eBook
€79.00
ISBN 978-3-7489-0699-5
Available
Prices include VAT. Depending on the delivery address, VAT may vary at checkout.
Description
This book focuses on the influence of early user communication on the success of movies. It is based on the observation of sales trends for non-daily media, such as films and music albums, which deviates from the traditional assumptions of diffusion research. The study analyses the dynamics and impact of user communication and communication by professionals before a film’s cinema release, using sophisticated statistical methods such as path and growth curve models. This enables a detailed insight into the emergence of and interactions between different communication streams. The book thus shows that considering communication dynamics can significantly improve the demand model in this respect.
Bibliographical data
Bibliographical data
Edition 1
ISBN 978-3-8487-6620-8
Publication Date Aug 17, 2020
Year of Publication 2020
Publisher Nomos
Format Softcover
Language deutsch
Pages 377
Medium Book
Product Type Scientific literature
Reviews

»Interessante Lektüre.«
Hhprinzler.de Februar 2021
Additional material
Product safety information

Manufacturer of products offered under GPSR

Nomos Verlagsgesellschaft mbH & Co. KG
Waldseestraße 3 - 5
76530 Baden-Baden, Germany

service@nomos.de
www.nomos.de

© 2025 Nomos Verlagsgesellschaft mbH & Co. KG