Einflussfaktoren und Wirkungen neuronaler Prozesse der Informationsgewichtung, Informationsaufnahme und Informationsverarbeitung in ökonomischen Entscheidungssituationen

This study belongs to the research field of neuroeconomics, which is currently evolving at the periphery of neuroscience and economics. Its author pursues the objective of empirically studying the relationship between cognitive load in an economic situation and the neuronal processes within a decision maker as well as their impact on the quality of the decisions they make. The results show that neural processes of information weighting, information acquisition and information processing are significantly associated with the quality of those decisions. Both positive and, occasionally, negative relationships are found. In addition, the author shows that a decision maker’s experience and propensity to take risks moderate these effects.