Eltern besser erreichen – Handlungsansätze für die Medienpädagogik

Parents play a central role in their children's media education. But how can they be given even more targeted support – especially those who feel that traditional media education programmes are not particularly relevant to them or who do not use them for various reasons? There are many reasons why certain programmes have limited reach among certain groups of parents. This social science study examines the prerequisites and needs of parents, the obstacles to using programmes, and the criteria that contribute to successfully addressing these needs. Based on a structural analysis of existing programmes and the evaluation of qualitative group discussions with experts from practice and academia, recommendations for action are developed for target group-oriented and effective media education for parents.