Fernsehsender beraten
Organisationsentwicklung, Innovationsstrategien und Change Management
Nomos, 1. Edition 2019, 306 Pages
The product is part of the series
Organisationskommunikation | Organisational Communication
Description
Who needs television these days?
• Streaming services offer an oversupply of series and films.
• On Youtube there are videos on every conceivable topic.
• And over WhatsApp, new social media clips are constantly distributed to our smartphones.
In the face of digital change and ubiquitous moving-image content, television is facing an existential test.
Only the development of new business models and TV formats that represent genuine "originals" can ensure the long-term survival of the broadcasters. At the same time, an early and systematic detection and implementation of technology is essential.
This book presents a suitable innovation and change management system to provide professional content creations and technology solutions in a manner, that is quality-orientated, timely delivered and cost-effective. Particular attention is paid to the possibilities for creative work. Ultimately creativity is decisive for success in the TV market.
• Streaming services offer an oversupply of series and films.
• On Youtube there are videos on every conceivable topic.
• And over WhatsApp, new social media clips are constantly distributed to our smartphones.
In the face of digital change and ubiquitous moving-image content, television is facing an existential test.
Only the development of new business models and TV formats that represent genuine "originals" can ensure the long-term survival of the broadcasters. At the same time, an early and systematic detection and implementation of technology is essential.
This book presents a suitable innovation and change management system to provide professional content creations and technology solutions in a manner, that is quality-orientated, timely delivered and cost-effective. Particular attention is paid to the possibilities for creative work. Ultimately creativity is decisive for success in the TV market.
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-8487-4761-0 |
| Subtitle | Organisationsentwicklung, Innovationsstrategien und Change Management |
| Publication Date | Oct 28, 2019 |
| Year of Publication | 2019 |
| Publisher | Nomos |
| Format | Softcover |
| Language | deutsch |
| Pages | 306 |
| Medium | Book |
| Product Type | Scientific literature |
Reviews
»Externe Berater erhalten hier eine Anleitung für ihre Arbeit, die nicht auf TV-Sender beschränkt ist. Das alles kommt gut fundiert und strukturiert daher.«
Regine Rachow, Praxis Kommunikation 3/2020, 76
»eine gute Analyse... eine gute Anleitung... ein lesenswertes Buch!«
Prof. Martin Kaiser, medien-kaiser.de Oktober 2020
Regine Rachow, Praxis Kommunikation 3/2020, 76
»eine gute Analyse... eine gute Anleitung... ein lesenswertes Buch!«
Prof. Martin Kaiser, medien-kaiser.de Oktober 2020
Additional material
Product safety information
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