Framing-Effekte im Alter
Message Framing als effektive Strategie zur Steigerung der Impfbereitschaft in der Zielgruppe 60+?
Nomos, 1. Edition 2021, 253 Pages
The product is part of the series
Gesundheitskommunikation | Health Communication
Description
This book explores the highly topical question of how the willingness of older people to be vaccinated can be enhanced by means of health communication. Following an interdisciplinary approach, the book combines the message framing concept with theories from gerontology. In three sequential experimental studies, it investigates different moderators and mediators of message framing, with a particular focus on framing effects among individuals aged 60 and older. The book’s findings show that taking age-specific characteristics into account helps us to understand the effects of message framing better. Overall, results of the studies can be used in practice to address older target groups more effectively.
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-8487-8103-4 |
| Subtitle | Message Framing als effektive Strategie zur Steigerung der Impfbereitschaft in der Zielgruppe 60+? |
| Publication Date | Jul 16, 2021 |
| Year of Publication | 2021 |
| Publisher | Nomos |
| Format | Softcover |
| Language | deutsch |
| Pages | 253 |
| Medium | Book |
| Product Type | Scientific literature |
Additional material
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