Führung im Kommunikationsmanagement

Leadership of employees and colleagues, including influencing the top management, is essential to master the challenges of strategic communication work. Due to digitalization and globalization, the requirements for the communication of companies are becoming increasingly complex. Only through adequate leadership corporate communication can fulfill its task of legitimizing organizational interests and contributing to reputation and value creation. The book provides in-depth insights into leadership performance in communication management and structures leadership activities that can be applied in a modified form to the leadership of other departments.