Government Communications in a Digital Age

Just like political parties, governments must adapt to the demands of the digital sphere as their legitimacy is dependent on their ability to communicate decisions to citizens. However, despite abundant research into how the Internet is changing political communications, little is known about how governments use digital technologies to communicate with citizens. There is also little knowledge of how different political systems shape the use of technology in this respect. Therefore, from a comparative perspective this study examines how government organisations in Germany and Great Britain are using websites and social media to interact with citizens and the media on a daily basis. Its empirical approach involves a content analysis of government websites and social media pages and a social network analysis of Twitter networks. Its findings show that government ministries predominantly use websites and social media for one-way communication and that social media is supporting the personalisation of government communications.