Guerilla

Employing guerrilla tactics in communication means attracting attention through unconventional methods. This does not mean ‘attention at any price’, but at the lowest possible price using inventive, original ideas. Thus, subliminal messages are placed very efficiently in the media.
This book explains an abundance of below-the-line activities which target dialogue groups directly and aim to grab their attention using as few resources as possible. The approaches the author adopts do not only stem from media studies, but from philosophy and the theory of art too. In addition, the book critically examines those conditions that constitute the so-called post-factual age, which guerrillas exploit to consciously manipulate the public rather than merely raise awareness using contradictions.