I Don't Even Recognize You Anymore
The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
Nomos, 1. Edition 2015, 72 Pages
The product is part of the series
Munich Intellectual Property Law Center – MIPLC
Description
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-8487-1545-9 |
| Subtitle | The Limits of the Protection of Alteration and Modernisation of Fictitious Characters |
| Publication Date | Jan 14, 2015 |
| Year of Publication | 2015 |
| Publisher | Nomos |
| Format | Softcover |
| Language | englisch |
| Pages | 72 |
| Copyright Year | 2015 |
| Medium | Book |
| Product Type | Scientific literature |
Reviews
»Der Schwerpunkt des rechtlichen Schutzes von character merchandising liegt im Markenrecht. Einzelne Aspekte der Figuren fallen aber auch in den Schutzbereich des Urheberrechts oder des Wettbewerbsrechts. Der Verf. prüft das nach deutschem und US-amerikanischen Recht... Doch ist seine Zusammenstellung des Rechtsstoffes sehr informativ.«
Prof. Dr. Manfred Rehbinder, UFITA 2015, 917-918
Prof. Dr. Manfred Rehbinder, UFITA 2015, 917-918
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