Innovationskommunikation in Deutschland

Innovation is a trendy word in the German language, serving as a criterion of quality and a promise of the future. This book addresses this topic, firstly by identifying the dimensions of innovation (communication). This is followed by a three-stage analysis: the interplay of an automated content analysis of over 127,000 articles from leading German media corporations and the qualitative analysis of documents from various DAX companies yields numerous insights into how innovation is spoken and written about in Germany. One of them, the concept of innovation, is used offensively but superficially, and at the same time has become the central currency of business.