#Innovationtelling

Nomos, 1. Edition 2017, 100 Pages
The product is part of the series Now Media
Book
€29.00
ISBN 978-3-8487-3812-0
eBook
€29.00
ISBN 978-3-8452-8111-7
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Description
#Innovationtelling – understanding the latest trends in mobile journalism, media innovation and virtual reality for storytellers. Marie Elisabeth Mueller applies “open innovation” to storytelling. She and her esteemed circle of co-authors explain how new media and emerging platforms and technologies – like Snapchat, virtual reality or design thinking – can be repurposed for high quality journalistic stories.

The series of “Now Media” publications offers fascinating insights into innovative media formats and emerging storytelling with virtual reality and augmented reality technology. The series specialises in journalism, marketing and branding. All “Now Media” products reflect the latest trends, which are based on the digital marriage of technology and content: liquid, interactive, prosumer-oriented, cloud-based, in real-time or on demand. The series is designed for a multilingual and global audience and will appeal to entrepreneurs, students and researchers as well as to all interested users.
With contributions by
Fabian Ulitzka (Klickkonzept), Yusuf Omar (CNN), Marie Elisabeth Mueller (HdM), Devadas Rajaram (ACJ), Vera Kirschbaum mit Nils Kraft und Aline Spantig (alle HdM), Sarah Spitzer (HdM), Vera Clausen (Daimler), Maximilian Schmierer (MXO), Christian Kubis (Festo), André John (UFO Frankfurt), Julian Bossert (Digital Concepts & Strategy), Imran Azam (Thisisreel).
Bibliographical data
Bibliographical data
Edition 1
ISBN 978-3-8487-3812-0
Publication Date Oct 11, 2017
Year of Publication 2017
Publisher Nomos
Format Softcover
Language englisch
Pages 100
Medium Book
Product Type Scientific literature
Reviews
»inspirierend... überzeugend wie anschaulich... fruchtbarer Diskussionsbeitrag zu einem journalistischen Zukunftsfeld, das PR-Manager im Auge behalten sollten.«
Prof. Dr. Markus Kiefer, pr-journal.de März 2019
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