Interne Kommunikation im Change Management

Gestaltungsmöglichkeiten entlang der Phasen eines Veränderungsprozesses
Tectum, 1. Edition 2022, 106 Pages
The product is part of the series Sozialmanagement – Sozialwirtschaft
Book
€24.00
ISBN 978-3-8288-4839-9
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€24.00
ISBN 978-3-8288-7957-7
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Description
In the academic literature communication is repeatedly described as a success factor for change management processes. However, the question how communication works best and should be designed in the phases of change usually remains unanswered.
Along the phases "unfreeze", "move" and "freeze" described by Lewin, Xira Tröller presents a richly filled toolbox and method set for dealing with change processes within the internal communication of an organization. Their scientifically sound and at the same time practice-oriented advice is of particular benefit to specialists and managers in social work.
Bibliographical data
Bibliographical data
Edition 1
ISBN 978-3-8288-4839-9
Subtitle Gestaltungsmöglichkeiten entlang der Phasen eines Veränderungsprozesses
Publication Date Nov 4, 2022
Year of Publication 2022
Publisher Tectum
Format Softcover
Language deutsch
Pages 106
Medium Book
Product Type Scientific literature
Reviews
»Durch fundiertes Fachwissen gewährt die Autorin erste Einblicke in „Gestaltungsmöglichkeiten interner Kommunikation entlang der Phasen eines Veränderungsprozesses“. Das Buch schneidet die einzelnen Thematiken in verständlicher Sprache oberflächlich an und dient somit als gelungene Einstiegslektüre.«
Sophie Grußdorf, socialnet.de Juli 2023
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