Interne Kommunikation im Change Management

In the academic literature communication is repeatedly described as a success factor for change management processes. However, the question how communication works best and should be designed in the phases of change usually remains unanswered. Along the phases "unfreeze", "move" and "freeze" described by Lewin, Xira Tröller presents a richly filled toolbox and method set for dealing with change processes within the internal communication of an organization. Their scientifically sound and at the same time practice-oriented advice is of particular benefit to specialists and managers in social work.