Irreführendes Produktmarketing durch Gütesiegel und Influencer

Trade via the Internet and high competitive pressure on companies means that recommendation marketing by (neutral) third parties is used to persuade consumers to make a purchase decision. In particular, marketing with quality labels and influencers enjoys great popularity, but also opens up great potential for misuse through deception. In order to create a uniform standard for protection against misleading marketing, the UCP Directive and other European legal acts provide a Europe-wide protective framework. However, there are far-reaching differences in national law.
Using European, German, Dutch, French and Spanish law as examples, this study examines the regulatory differences in misleading marketing law between the legal systems and whether and to what extent further harmonization under European law might be necessary.