Irreführung durch Green Labels

Today, a mere glance at supermarket shelves is enough to convey the impression of a 'label jungle': green leaves, globes, and terms like 'eco' or 'climate-neutral'. To prevent misleading practices, this book provides legal guidance for the evaluation of sustainability claims. In light of the EU Green Deal, Pritika Mayurathan examines the current legal requirements and boundaries for environmental labels. At its core is a systematic analysis of the new EmpCo Directive. Legal and industry professionals gain insight into how these provisions will regulate green labels in the future and what practical consequences can be expected. The author works as in-house legal counsel in the e-commerce sector.