Kommerzialisierung der Sportlerpersönlichkeit

Nomos, 1. Edition 2018, 359 Pages
The product is part of the series Schriften zum Medien- und Informationsrecht
Book
€94.00
ISBN 978-3-8487-4541-8
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ISBN 978-3-8452-8794-2
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Description
What is the legal nature of contracts for the use personality rights? Aljosha Barath examines how under German law professional athletes can commercialise elements of their personality, such as name, likeness, voice and signature. The author evaluates the contractual practice with regards to sponsoring, advertising, merchandising and player contracts. Since current German law does not provide for an opportunity to assign personality rights, the author proposes to introduce “personality-licenses”, which bear similarities to copyright law.
Bibliographical data
Bibliographical data
Edition 1
ISBN 978-3-8487-4541-8
Publication Date Mar 21, 2018
Year of Publication 2018
Publisher Nomos
Format Softcover
Language deutsch
Pages 359
Medium Book
Product Type Scientific literature
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