Kommerzialisierung der Sportlerpersönlichkeit
Nomos, 1. Edition 2018, 359 Pages
The product is part of the series
Schriften zum Daten-, Informations- und Medienrecht
Description
What is the legal nature of contracts for the use personality rights? Aljosha Barath examines how under German law professional athletes can commercialise elements of their personality, such as name, likeness, voice and signature. The author evaluates the contractual practice with regards to sponsoring, advertising, merchandising and player contracts. Since current German law does not provide for an opportunity to assign personality rights, the author proposes to introduce “personality-licenses”, which bear similarities to copyright law.
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-8487-4541-8 |
| Publication Date | Mar 21, 2018 |
| Year of Publication | 2018 |
| Publisher | Nomos |
| Format | Softcover |
| Languages | deutsch |
| Pages | 359 |
| Medium | Book |
| Product Type | Scientific literature |
Product safety information
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Nomos Verlagsgesellschaft mbH & Co. KG
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76530 Baden-Baden, Germany
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