Lebensmittelqualität im wohlgeordneten Agrar- und Ernährungswirtschaftsrecht

This work conveys the regulatory environment as well as fundamental structures, case law and current developments of the digital age for the marketing of quality food in the intersection of public law and private law. It illuminates B2B and B2C trade relations along integrated value chains and elaborates legal structures of quality labelling that underlie different forms of food marketing. At the same time, it offers a legal treatment of quality management systems, industry guidelines and an instructive overview of possible forms of branding.