Management des Crowdsourcing-Prozesses in der Organisation

Crowdsourcing - the integration of a large group of Internet users into the value chain - is becoming increasingly important for organisations. In his dissertation Stefan Stumpp examines what makes this principle so valuable, which areas of the organization benefit from it and how this integration works. On the basis of a systematic literature search, interviews with experts, crowdsourcing practitioners and innovation decision makers and an online survey of 212 organisations, a management process is developed that serves as a guide for organisations to integrate crowds into their own value creation. In addition, areas of application along the value activities are shown and the added value and risks of crowdsourcing are demonstrated. As a result, the author gives a comprehensive picture of a method that allows to take advantage of the manpower, knowledge, creativity and assets of the crowd.