Media Psychology

Research in media psychology is concerned with explaining experience and behavior in dealing with media. The textbook, now in its second, comprehensively updated and expanded edition, combines everyday examples with current studies and the most important theories of the field. Media psychology issues are examined through the thematic blocks: opinion formation, entertainment, persuasion, learning, health, identity/groups, social behavior, relationships, and life stages. This volume is the perfect foundation for students of communication and social sciences as well as psychology and is also ideal for instructors as part of the reading list.

Tim Wulf conducts research into digital futures at the Centre for Advanced Internet Studies (CAIS) in Bochum. His research in media psychology focuses on the areas of entertainment, persuasion, corporate communication and digital games.

Brigitte Naderer is a researcher at the Centre for Public Health at the Medical University of Vienna.

Diana Rieger is a professor of communication studies at the Institute for Communication Studies and Media Research (IfKW) at Ludwig Maximilian University of Munich (LMU).