Medienmanagement

This textbook covers all the areas of media management that are relevant for working in media professions. It explains the economic and business fundamentals of the media market, the history of the media, management activities, the challenges and forecasts of individual media sub-markets, marketing mechanisms, media law, entrepreneurship and new business areas in a clear and compact way. Practical cases and simple examples from everyday working life are used to explain the challenges and opportunities for media managers in an understandable way. Students and all others interested in this subject are thus given a well-founded, compact overview of all relevant topics in the field of media management.