Medienpsychologie

Research in media psychology is concerned with explaining experience and behavior in dealing with media. The textbook combines everyday examples with current studies and the most important theories of the field. Media psychology issues are examined through the thematic blocks: opinion formation, entertainment, persuasion, learning, health, idproduct/groups, social behavior, relationships, and life stages. The book is the perfect foundation for students who want to gain insight into the world of media psychology, and is also ideal for instructors as part of the reading list, with slide templates ready to use for their own classes.